Lyn Graft (LG) going is going to lead an informal workshop centered on storytelling for CPG founders and executives. He will cover the reason why stories are incredibly powerful (& necessary) for founders, the definition and structure he developed over the last decade designed specifically for entrepreneurs to create a story, and the 3 most important things your story must do in order to be successful in business. LG will also provide examples of highly successful (8 & 9 figure exits) CPG founders that have used their stories to raise capital, drive sales and get press at all stages of their journey.